A few days ago I was watching Webb Alert when she mentioned the search result differences between Google and Ask. It was clear that Ask is the winner. I couldn’t believe the difference. Take a Google search for the San Fransisco 49ers for example. The top Google search results are mostly sponsored links and ticket sales. Do the same search for the San Fransisco 49ers on Ask.com and you get much more meaningful results. In fact as you’re typing ask even suggests searches for you. Google has had Google Suggest for a long time but for some reason they’ve never pushed it into their main search.

Now that Ask has turned around, will Google see them as a threat and make some changes?