We ROC

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Apparently there’s a new ad campaign for Rochester. I’m a fan.  The city of Rochester seems to be doing a lot of things right lately, and making a lot of improvements.

They’ve also started placing signs around town marking major land marks and important buildings in Rochester.  The signs also have an easy to understand system for navigating.  It splits the city into 4 quadrants each a different color.  The signs in the different quadrants match the color of the quadrant the sign is in.  It’s not much but it’s the little things that matter the most.

The Microsoft Commercials

Microsoft has been getting a lot of crap for their new Ad campaign with Jerry Seinfeld and Bill Gates.  At first it seemed like they were really going nowhere and they were commercials about nothing like the show about nothing.  What’s funny is, their campaign is working.  It’s drawing attention and everyone is talking about it even though everyone seemed to hate it.

There is no such thing as bad publicity.

The Windows Vista Blog posted a message a few days ago to let everyone know that the new ads without Jerry are not a vote of no confidence, they’ve been a part of the plan all along.

After Microsoft’s announcement I felt I needed to see for myself.  They’re on the ball with this one, they’re showing how they connect millions billions of different people world wide.  I think the campaign will only get better, and it should since they’ve spent millions on redefining their image.

See for yourself:

http://www.youtube.com/p/577F6F15E7467A7C