Apparently there’s a new ad campaign for Rochester. I’m a fan.  The city of Rochester seems to be doing a lot of things right lately, and making a lot of improvements.

They’ve also started placing signs around town marking major land marks and important buildings in Rochester.  The signs also have an easy to understand system for navigating.  It splits the city into 4 quadrants each a different color.  The signs in the different quadrants match the color of the quadrant the sign is in.  It’s not much but it’s the little things that matter the most.