The web is abuzz today with two things. One, Amazon.com has been down for hours. Two, the story of Alain Robert (aka spidey) and Renaldo Clarke who both climbed the 52-story New York Times Building.

Renaldo Clarke climbed to draw attention to childhood malaria.

Alain Robert climbed to draw attention global warming and was carrying a banner which stated:

Global Warming kills more people than 9/11 every week.

I took the bait. I don’t have a clue how something like that could even be measured, but his banner alone isn’t why I wanted to look into this guy. I don’t think it’s shocking news that I’m somewhat interested in the developments of Global Climate Change. I like to see what new stuff is happening and what different movements there are. Perhaps one day I’ll even find one that I feel I can contribute to, who knows?

Alain’s T-shirt during the stunt read “The Solution Is Simple .org“.  While I thought this would be nothing more than another meaningless organization that asks you to buy coupons to offset your carbon emissions The Solution Is Simple turns out to be Alain’s personal website and it appears he is very much in the midst of the whole Green Shift. The notion of “Greener is Better” really seems to resonate with this guy.

I have a lot of respect for Alain Robert. It seems everything this guy does has something to do with going Green and he really walks the walk. His site is even hosted by a green company.

Something I found on The Solution Is Simple mentioned twice interested me. 350. As it turns out there is an organization claiming that 350 parts per million is the magical amount of CO2 in the atmosphere which we need.

350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth.

I’m not sure if this is the magic number or not but it’s something to strive for I suppose. At least it puts a goal in mind rather than just the blanket statement most organizations seem to make of “we need to be greener.”

With his stunt and his website Alain is urging everyone to send a message about global warming to world leaders who are meeting next month at the G8 conference in Japan. You should too. There is a simple form you can fill out to do so on his website The Solution Is Simple.

I’m Randy Aldrich and I Approve this message.

NOTE: I am simply pointing out organizations and companies which have claims to being ‘green.’ I have in no way verified the validity of these statements.  Please let me know if you find anything different.