With all the web services out there today there are some truly amazing ones. Some I might even be willing to pay for. Recently I came across 37 signals which might have some great ideas and services. However; I’ll never know. When I click ‘sign up for free’ I am immediately shown a giant price sheet which lets me know just what features I won’t be getting. Why do this to your (potential) customers? Instead why not hook me with all the cool free features and then show me all the cool features I could get as well if I spend a little money? I see this all to often and every time I do I instantly leave the site without a further look.
Do you really expect people to sign up for the paid services without trying the free version? What’s the point of slowing me down don’t you want to get me trapped as soon as possible?